Check out the Unchained Heroes

Ever wondered where London’s taste-makers went shopping? And which Unchained shops they love? We recently invited a bunch of Londoners who are known for their style and foodie flair to do what our users do every day - tell us about the Unchained shops they like the most. We’ve heard about great interiors shops that photographer Rankin heads to for his own home, Alexa and Peaches’ favourite east London fashion hangouts, and the Islington record shops in which indie/electro band New Young Pony Club find their inspiration. We’ve had a great time checking out the shops and finding out what makes them so special. We hope you have fun with it too.

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Aria (Islington) Gifts

Aria was established in 1989, and we are now well known for our imaginitive, eclectic and exciting range of products. Our stores in Islington's Upper Street span some 350 square metres on opposite sides of this exciting and busy thoroughfare. Aria has furniture, lighting, kitchen, bathroom and dining departments, an Alessi Shop-in-Shop, and also hand-made jewellery, watches, bags, luggage, accessories, stationery, and items that don't seem to fit any category! Our furniture includes designs by some of the world's top designers; we have pieces by Philippe Starck, Ron Arad and Verner Panton, amongst many others. We also carry sbrands such as Kartell and Flos.

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Start - Womenswear & Accessories (Shoreditch) Fashion

Situated in the heart of Shoreditch, Start was originnally a stand-alone boutique on Rivington Street. It now comprises a separate menswear and womenswear store, an online boutique and most recently, a men’s tailoring emporium. With highly personalised attention, Start is the ultimate shopping experience in East London. Start Womenswear hosts an array of new and established luxury labels, from local British designers such as Stella McCartney and Richard Nicoll to international pieces from Phillip Lim and Chloe, amongst others. And while we stock the most highly regarded ready-to-wear collections, we also make it our mission to search for emerging brands before they become household names.

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Paper Dress Vintage (Shoreditch) Fashion

We are pleased to announce the opening of our first boutique where you can find oodles of lovely vintage gems for men and women, experience the pleasures of shopping in a spacious, creative interior with the benefit of friendly and knowledgeable staff.

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Jane Asher Party Cakes & Sugarcraft (Chelsea) Food & Drink

Jane Asher Party Cakes opened its doors for business for the first time in 1990, and has since grown to become one of the country's foremost bespoke cake makers.

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