Back in July 1995, we started making clothing for the sports we loved doing. We also wanted to find another way to do our business so we could ride home at night happy with what we do. We wanted howies to say something, to stand for something, to try to change the things we cared about. Was it so bad to make people think a little? We didn't think so. From a remote part of West Wales, where the air is pure and the rivers run clean, a bunch of us come in each day and try to do just that.
